Our leadership team brings deep, hands-on experience across strategy, media, analytics, operations, and creative execution.
They are embedded in the work and each client's business, not buffered by layers of client service. Each discipline lead acts as a true client partner, staying close to the thinking and the decisions that matter.
On average, our leadership team brings close to two decades of experience each, shaped in complex enterprise and high-growth environments.
Before Armada, our leaders held senior roles within some of the world’s largest agency and consultancy groups, and came together around a shared belief that the old way of doing things no longer fits the world we’re working in.
Every Armada account is run by its founders. We take on fewer clients on purpose, so the people you meet in the first conversation are the people doing the thinking every week, for as long as we work together.
Ernst leads strategy and experience design. Theo leads performance, media and analytics. When the work needs deeper expertise, we bring in senior specialists from a network we've worked with for years, and they sit alongside us with you.
Behind them, a small operations team keeps projects, finance and admin moving, so your time with us goes on the work itself.
Our studio is tucked so deeply into the greenery of the Bryanston Bird Sanctuary that it feels more like working in a tree house than an office.
Based in Peter Place Park, we look out over the Bryanston Bird Sanctuary, with fountains, wild country gardens, and birdlife all around. The view is lush greenery and open sky. The noise of Sandton falls away. The pace changes, and it becomes easier to think, focus, and have proper conversations.
The building also meets best-practice sustainability standards, boasting a 4-Star Green Building Council rating. But what matters most is how the space feels day to day: quiet, grounded, and genuinely conducive to doing great work.
